It used to be that companies didn’t have to worry too much about Web site design. Just throwing the information on the page was ‘good enough’. That’s not the case today. In today’s world, the search engines and a few million Internet users scour the Web daily looking for fresh and interesting content. The design of your site will influence how crawl-able it is for the search engines and how easy it is for users to navigate through. If the engines get bogged down on your homepage or if users can’t find what they want and get turned off, your site will lose its chance at being competitive in search engine marketing.

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